BRAND DESIGNER
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Responsible for creating and maintaining the visual style of Twitter’s internal and external communications. Worked on numerous OOH campaigns as well as defining brand standards across multiple platforms.
Development and production for Twitter’s #OneTeam CKO event
Over 200 environmental and experiential graphics spanning 123,000 sq. ft. at the Moscone Center South in San Francisco.
Ensure brand consistency across multiple channels and verticals.
Successfully unified 3,000 employees under one cohesive brand initiative during Twitter’s first week-long internal conference.
Managed production design agencies and executed on design.
To balance creative impact with brand consistency, our team conceptualized a system of brand-colored stripes to represent the various departments at the conference. These stripes became an intuitive visual language, doubling as wayfinding elements throughout the space and tying seamlessly into corresponding marketing materials.
The project’s production was divided between two specialized teams: one focused on creating and handing off print-ready files to the vendor, while the other ensured smooth implementation and population of assets on-site. This division of labor allowed team members to become experts in their tasks, enabling efficient and high-quality execution on a large scale.
The branding and design system extended beyond the conference, serving as a template for monthly company-wide meetings and executive presentations, further amplifying the initiative’s value and long-term impact.
Creation of internal communications templates
Digital, print, and web templates standardized across multiple worldwide teams.
Establish a unified visual identity for Twitter’s internal communications across various channels and verticals.
Achieved a cohesive and professional look for all corporate communications, aligned with the umbrella branding established by Twitter #Studio.
Designed the development, brand system, and implementation of the templates.
Twitter’s large and complex organizational structure lacked consistency in internal communication materials. To address this, I spearheaded the standardization of these assets, ensuring they aligned with Twitter’s brand identity and enhanced the employee experience.
The initiative began with HR materials such as hiring and onboarding documents, which were then expanded to legal and privacy documents. Using these as a foundation, I standardized key web assets like the privacy policy and terms of service (TOS) pages, ensuring consistency across all markets. These templates ultimately became the basis for business-to-business (B2B) marketing and sales materials, unifying internal and external communications.
To empower teams, I conducted hands-on seminars teaching key stakeholders how to update templates independently, reducing reliance on #Studio for routine updates. This not only improved efficiency but also fostered a sense of ownership and alignment across departments.